Transactional Analysis (TA) is a psychological theory and method for understanding and improving communication and interpersonal relationships. Developed by Eric...

The reciprocity norm is a fundamental principle in social psychology and human interactions, particularly significant in business contexts. It refers...

The Broken Windows Theory, first introduced by social scientists James Q. Wilson and George L. Kelling in 1982, posits that...

When tech startups aim for growth, they often face a critical decision: should they pursue vertical expansion or horizontal expansion?...

In the fast-paced world of startups, confidence is often seen as a key trait for success. However, overconfidence can be...

In the competitive world of startups, creating a memorable and positive customer experience is crucial for building brand loyalty and...

In the dynamic realm of startups, where competition is fierce and every advantage counts, understanding psychological principles can give founders...

In the high-stakes world of startups, success often hinges not just on innovation or financial backing, but on an intangible...

In the dynamic world of startups, decision-making is critical yet often fraught with uncertainty. Heuristics—mental shortcuts or rules of thumb—can...

Scaling a startup involves more than just expanding operations or increasing revenue; it requires understanding and addressing the fundamental needs...

In the competitive world of startups, engaging customers and creating value are pivotal for success. One psychological concept that can...

Understanding psychological principles can significantly benefit startup founders by providing strategic insights into customer behavior and decision-making. One such principle...

Reciprocity, a powerful concept rooted in social psychology that influences human behavior and decision-making. Reciprocity is the tendency for people...

As an early-stage startup founder, building a strong brand and establishing a positive perception among your target audience are critical...

The journey of a startup founder or professional is often marked by challenges, decisions, and psychological hurdles that shape the...

The RATER model is a framework developed by A. Parasuraman, Valarie Zeithaml, and Leonard Berry to assess customer expectations and...

The Core Competence Model, developed by C.K. Prahalad and Gary Hamel in their 1990 article “The Core Competence of the...

Value curve analysis is a strategic tool used to visualize how a company differentiates itself from competitors by focusing on...

Competing Values Framework (CVF) is a model developed by Robert E. Quinn and John Rohrbaugh in the early 1980s. It...

The Nudge Theory, developed by Richard Thaler and Cass Sunstein, is a concept in behavioral economics that focuses on subtly...

The 6 Thinking Hats Framework, developed by Edward de Bono, is a powerful tool for decision-making and problem-solving. It encourages...